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Metro customizes the grocery trip | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Metro has launched new additions to its website and mobile app for its loyalty program customers as part of its continued strategy toward more content on its digital platforms.

The new Just of Me section of the website and update to the My Metro app, available for Apple and Android mobile devices, include a personalized flyer based on loyalty program members’ buying habits. The offerings apply to users part of the Metro & Moi program in Quebec and Air Miles members in Ontario.

http://strategyonline.ca/2015/03/27/metro-customizes-the-grocery-trip/
 

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